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Hyundai History in the U.S.


Hyundai sold its first car, the Excel, in the U.S. in 1986. From that small foothold, the company continued to develop vehicles with improved quality, performance, and ultimately acceptance. Today, Hyundai Motor Company has about two percent of the U.S. market in the first thirty-five years of business.

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Hyundai and Fashion Designer Emma Mullholland Partner to Launch the Veloster Double-Sided Jacket Campaign

A slightly different marketing effort from Hyundai, the popular vehicle brand recently announced its partnership with clothing designer Emma Mulholland. Mulholland was contracted by Hyundai to make a jacket that would promote and represent the Veloster line of vehicles. Sporty, sophisticated, and comfortable is what both Veloster and the jacket represent. It’s a double-sided jacket concept symbolizing how the Veloster has a couple of different sides to it. You can use this vehicle for daily driving, but it’s also sporty enough that you’ll be turning heads as you rev your engine.

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