Hyundai and Fashion Designer Emma Mullholland Partner to Launch the Veloster Double-Sided Jacket Campaign
A slightly different marketing effort from Hyundai, the popular vehicle brand recently announced its partnership with clothing designer Emma Mulholland. Mulholland was contracted by Hyundai to make a jacket that would promote and represent the Veloster line of vehicles. Sporty, sophisticated, and comfortable is what both Veloster and the jacket represent. It’s a double-sided jacket concept symbolizing how the Veloster has a couple of different sides to it. You can use this vehicle for daily driving, but it’s also sporty enough that you’ll be turning heads as you rev your engine.